Melissa Whitten

With an expected revenue of $5.4 trillion by next year, the e-commerce industry is booming. That means there’s an enormous market available to online retailers as well as a growing amount of competition.
To stand out, your business has to hone a razor sharp marketing plan that engages consumers on multiple platforms, provides personalized content, and shows appreciation for your customers. This post explores six ways to do that.

It’s no secret that product reviews are an invaluable resource for ecommerce brands today. They add legitimacy via social proof to products and companies, and they improve the customer experience by offering additional information that may not be available in higher-level descriptions. While basic star ratings and text reviews are essential, they often skim the surface of what’s possible.

Thanks to extensions, browsers aren’t just for navigation anymore. Extensions are add-on features that extend the capabilities of your browser. Extensions fall into many categories such as productivity, communication, fun, and security.

What is document control?
Document control is a standardized system of file management within a business. Document control sets protocols for the lifecycle and use of documents, from creation to deletion and everything in between. With proper management, employees will always have access to accurate and up-to-date information at any point in a document’s lifecycle.

File transfer protocol (FTP) turned 50 this year. In the fast-moving world of technology, that’s an eternity. File sharing looks much different now than it did half a century ago, but some companies are still using FTP to share their business files.

So, you’ve decided it’s time to level up your business storage and join the cloud. It’s a smart decision that will improve the security of your business files, increase productivity and collaboration, and allow easier remote access. It will also generate big savings since you won’t have to worry about expensive server maintenance and upgrades.

Ratings and reviews (R&R) moderation is an essential part of maintaining a successful ecommerce strategy. You want to ensure your community has access to the most timely, relevant and helpful content, and that reviews are authentic and free of abusive language. To manage all of this well, you need effective moderation services.

The biggest threat to a company’s data security is its employees. In a 2018 information security report, cybersecurity expert Imran Ahmad explained that “no matter how much an organization spends on technology, the single most important point of vulnerability in an organization remains its employees.”

Both large and small businesses should be concerned about digital security. Hackers look to large companies for expensive ransomware attacks and focus on small businesses for identity theft. No matter the method or reason behind the attack, your business’s fate will likely include financial losses, a damaged reputation, and business disruption.

Widgets are browser-based apps that display data from various sources. Many ecommerce sites use widgets to enhance the customer experience and increase conversions. Widgets can do things like display a collection of customer-generated content (CGC) photos, enable visitors to contact customer service via chat – or showcase trending products. If your ecommerce site displays Ratings & Reviews, there’s a good chance it’s via a widget.

You know all about the cybersecurity threats associated with your computer and know the importance of secure cloud storage for your business, but did you know your company printers are equally vulnerable? Business printers are an often overlooked security risk that can cause major business disruptions, financial losses, and data breaches.

Project managers are the unsung superheroes of the professional world, but document approvals are their kryptonite. All the delicate work of navigating a team’s disparate personalities, accounting for their strengths and weaknesses, and keeping a close eye on approaching deadlines is for naught if the work isn’t approved in a timely manner.

Why is work email so stressful? Most emails can be read and responded to in under a minute, so the amount of anxiety we feel when checking our inboxes seems disproportionate to the amount of effort the task takes.

In 2014, eBay was targeted by hackers. They stole the credentials of three employees and had 229 days of total access to eBay’s network. They used that time to steal the personal information and passwords of 145 million users.

Breaches like this are becoming increasingly common, so your employees must understand how to create strong passwords and keep their business accounts secure.

Ecommerce brands are beginning to recognize the power their community has to influence potential shoppers’ purchase decisions. To harness that power, many brands have adopted Community Q&A, a community-based approach to answering product questions shoppers might have.