Melissa Whitten is a freelance content writer specializing in B2B technology, pets, and digital marketing. To contact Melissa or learn more about her services, visit www.writtenbywhitten.com.
Have you noticed that nearly every company website you visit has a blog? There’s a good reason for that.
Content marketing can increase visits to your site, expand your brand awareness, and convert leads into sales dramatically. We’ve created this guide to show you:
-How content marketing can benefit your small business
-Why you need a content marketing strategy
-How to create an effective content marketing strategy
Starting an online clothing store is a hugely exciting endeavor. If you’re feeling an equal amount of excitement and panic, that’s understandable. There’s a lot to be done! This article will help you start your online clothing store without becoming overwhelmed.
-The differences between selling clothes online and offline
-What you need to start an online clothing business
-How to create your online clothing store, get your inventory, and price your products
SEO is a type of digital marketing that can make your small business website more visible online. In this article, we’ll explain:
-Why you need to add SEO to your digital marketing strategy
-Why SEO is so popular
-SEO trends for 2022
Human resources (HR) technology has come a long way over the past few years. Now is a great time to take advantage of this by developing a digital HR strategy.
This article will guide you through the digital transformation process. You’ll learn:
-What is the digital transformation of HR?
-Why digital HR strategy matters
-How to develop a digital HR strategy for your business
Effective digital marketing is essential to growing your business, but it can be challenging to find the strategy that works for you. We’re here to help. This article covers:
-The four main digital marketing strategies and tips to make the most of them
-Why there’s no single “best” digital marketing strategy
-How to find the right digital marketing strategy for your business
Digital advertising is a type of digital marketing that focuses on direct promotion. Digital advertising campaigns can be a smart addition to your overall digital marketing plan. To help you develop an effective digital ad strategy, we’ll cover:
-The best digital advertising channels
-The different types of digital advertising campaigns
-The keys to a successful digital ad campaign
The pandemic changed the conversation about workplace tech.
The movement toward smart, responsive office buildings has been slowly trending upward for the past 15 years. The benefits of workplace technologies have always been clear, from informing money-saving real estate decisions to increasing employee satisfaction, but most companies didn’t consider it an immediate need.
COVID-19 changed that.
Density’s CEO Andrew Farah and Head of Software Product Emre Sonmez teamed up to discuss the futu...
Brand licensing is a data-driven industry. Your partnerships generate an enormous amount of data, from asset lists to royalty reports to agreements This information is key to strengthening your partnerships, increasing your revenue, and making more informed decisions for your business. However, your licensing data is only valuable if you can quickly and easily understand it.
Few operations within your business are as sensitive or prone to mistakes as payroll. This isn’t surprising considering the amount of time, organization and concentration that payroll demands.
Because payroll is governed by so many regulations and requires close attention to detail, you may have accepted that errors are simply unavoidable. While you may not be able to guarantee flawless payroll execution every single time, there are steps you can take to reduce the chance of mistakes.
Business design psychology has a much more significant impact on your customers than you may expect. The subtle design clues clients pick up on when they use your website, cloud software, or product paint a subconscious picture that can positively or negatively influence their future decisions.
For example, custom branding your Onehub client portal creates a seamless experience between your website and the portal. When using your client portal, customers will subconsciously note that your com...
In today’s competitive marketplace, your business needs every advantage it can get to attract and retain customers. Client portals are an excellent way to provide the personalization, convenience, and customer service clients expect. They also keep you and your team organized and save time and money by streamlining workflows.
What is a client portal?
A client portal, sometimes called a customer portal, is a secure login area on your website. When a client logs into the portal, they’re taken t...
Internal communication has a powerful impact on every aspect of your business. When it’s good, your company will reap benefits such as increased employee engagement and productivity, lower turnover, and more innovation. These benefits directly result in increased profits and lower expenses.
Conversely, disorganized and unreliable internal communication leads to:
Frustrated employees and low office morale
High absenteeism and turnover rates
Low productivity and engagement
Poor customer service...
Nearly 40% of the U.S. workforce is freelance now, so it’s likely that your business deals with freelancers and contract workers on a regular basis. It can be tricky to figure out the best way to protect your business data while outsourcing to freelancers. Many times they will need shared access to your files to complete their assignments. Onehub enables you to give safe access to your systems through direct file links and role-based permissions.
Secure access for freelancers
It’s important t...
Moving is a stressful time, especially when you have a pet. On top of all the basic challenges of a move, you have to find a way to relocate without causing your dog too much anxiety. Our guide will cover your options for relocating with a pet (including international moves) and tips to help you acclimate your pup to their new home.
Know Your Options for Pet Relocation
There are two main options for moving with a pet. You can hire a pet relocation service, or you can travel with your pet on m...
It can be tough leaving behind your four-legged friend when you travel. Your veterinarian likely offers boarding services, but most dogs aren’t big fans of the vet and will start to panic as soon as they realize where you’re headed. You want your pup to be as relaxed and happy as you are on your vacation. Dog sitting is a great option for quality, compassionate care in a home setting where your pet will feel comfortable.
Finding an experienced and reliable dog sitter near you isn’t as hard as...